ASK HOLLYFairway Recruiting

3 questions · answered by Holly

Questions branch managers and team leads ask

Moving a team, what a branch is backed by, how recruiting support works once you are inside, and where to see Fairway live before anyone has to commit.

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    It's not just me. It's eleven people and a lease.
    Then it's a team move, and that's my home turf. We plan licensing, lease, systems, and marketing as one unit — and it stays confidential for all eleven.
    Holly replies fast. And keeps it between you.
    1. 01

      Can I bring my whole team to Fairway?

      Holly Mattson President of Recruiting, Fairway

      Yes. Fairway recruits individual originators, full teams, and entire branches, and team moves are planned as a unit — licensing, leases, systems, marketing, and onboarding sequenced so the team keeps funding. Before leading recruiting, I was VP of Branch Business Development at Fairway, so the team-and-branch conversation is the one I have had the most.

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    2. 02

      What support does a Fairway branch get?

      Holly Mattson President of Recruiting, Fairway

      A branch at Fairway is backed by an operations machine tuned for turn time, an in-house creative and marketing studio with compliance pre-flight, FairwayLeads, the Navigator AI layer, Total Expert CRM, Ignite coaching, the Elevate tour, a reverse division that pays the branch on referrals, and a transition team for onboarding. The goal is that the branch manager leads people, not infrastructure.

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    3. 03

      What is Fairway's Elevate tour?

      Holly Mattson President of Recruiting, Fairway

      Elevate is Fairway's national tour for mortgage and real estate professionals, focused on brand, business, and mindset — where ambition meets execution. Recent and upcoming stops include Empower Field at Mile High, Gillette Stadium, The Bellagio, Kansas City, Austin, Seattle, and Orlando. For originators, it is a turnkey way to bring your agent partners to a big-stage event.

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    Keep going

    The other conversations

    Joining FairwayHow a confidential conversation actually works, what happens to your pipeline, how long a move takes, and how to know whether Fairway is your fit.Open →What Fairway is likeCulture, core values, employee ownership, the Madison roots, the Top Workplaces streak, and the nonprofits — the parts of Fairway you only hear about from the inside.Open →For loan officersTechnology, AI, CRM, leads, marketing, products, coaching, and the honest answer on compensation — what originators ask before they take the call.Open →

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