ASK HOLLYFairway Recruiting

For branch leaders

What is Fairway's Elevate tour?

Answered by Holly Mattson, President of Recruiting · Updated

Holly Mattson President of Recruiting, Fairway

Elevate is Fairway's national tour for mortgage and real estate professionals, focused on brand, business, and mindset — where ambition meets execution. Recent and upcoming stops include Empower Field at Mile High, Gillette Stadium, The Bellagio, Kansas City, Austin, Seattle, and Orlando. For originators, it is a turnkey way to bring your agent partners to a big-stage event.

What it is. A national tour for mortgage and real estate professionals focused on brand, business, and mindset. Tagline: where ambition meets execution.

Where it goes. Empower Field at Mile High. Gillette Stadium. The Bellagio. Kansas City, Austin, Seattle, Orlando. Big stages, on purpose.

Why it matters to a branch. You get to invite your agent partners to a stadium event with national speakers, under the Fairway brand, without producing it yourself. For a branch manager building a referral network, that is a recruiting tool for agents the same way Fairway Day is a recruiting tool for originators.

Who powers it. Fairway’s business development and social media team — the same group behind the Fairway Social Sales agent classes. Elevate is that playbook on a stadium stage.

The culture note. Have fun is core value #3. Elevate is what that looks like at scale. See does Fairway really have ‘have fun’ as a core value.

Still have a version of this question that's specific to you? Ask it. Holly answers personally, confidentially, usually the same day.

Email HollyDM @holly_mattson_fairway

People who asked this also asked

Related questions

Loan officersDoes Fairway help loan officers with social media and agent education?Yes, with actual classes. Fairway Social Sales is corporate education from Fairway's business development and social media team — free, live, one-hour Zoom classes on AI tools, AI-era searchability, hyperlocal content, Instagram automation, and faster video. They are built for real estate agents, and you invite your agent partners as the host. The catalog lives at FairwaySocialSales.com.Read Holly's answer →Life at FairwayDoes Fairway really have 'have fun' as a core value?Yes. 'Have fun' is core value #3 at Fairway — official policy at a multi-billion-dollar, fifty-state mortgage lender, written there by employees. It sits right between 'Foster growth and knowledge' and 'Create an amazing experience for you.' We even built a playable arcade game into the recruiting site to prove it.Read Holly's answer →Loan officersWhat marketing support does Fairway provide?A real in-house marketing department: creative studio, social and business-development coaching, personal brand development (team name, logo, visual identity), product and program marketing, localized materials for your market, compliant co-marketing and ASA programs, and a compliance pre-flight on everything before it ships. Your brand, built and kept alive without you doing it nights and weekends.Read Holly's answer →

Browse all 38 questions →

100% confidential — always

Didn’t find your question?

Ask it directly. Email or DM — Holly answers personally, usually the same day, and nobody at your current company will ever know you asked.

Email HollyDM @holly_mattson_fairwayJoin a Virtual Fairway Day