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For loan officers

Does Fairway offer coaching for loan officers?

Answered by Holly Mattson, President of Recruiting · Updated

Holly Mattson President of Recruiting, Fairway

Yes — Ignite Coaching, Fairway's coaching platform for originators who want structure behind their ambition. It covers business planning that treats you as the CEO of your own P&L, weekly-monthly-quarterly accountability rhythms with coaches who have produced, scripting and agent-partner strategy, database mastery, and a national peer community sharing what is actually working.

Ambition without structure is just stress. Ignite is the structure.

Business planning as a CEO. You run a P&L whether you think of it that way or not. Ignite starts there — annual plan, quarterly targets, the activities that actually produce them.

Accountability rhythms. Weekly, monthly, and quarterly check-ins with coaches who have carried a pipeline themselves. Not theory, not motivation — numbers and next actions.

Scripting, agent-partner strategy, database mastery. The three skills that separate a $20 million originator from a $60 million one, taught by people who made that jump.

A national peer community. What is working in Phoenix this quarter might be exactly what you need in Charlotte. Ignite connects you to originators across all 50 states who share it.

Ignite sits alongside the Fairway Social Sales agent classes and the tech stack the whole thing runs on. The stack is the engine; coaching teaches you to drive it.

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