ASK HOLLYFairway Recruiting

For loan officers

What is the Home.com ecosystem at Fairway?

Answered by Holly Mattson, President of Recruiting · Updated

Holly Mattson President of Recruiting, Fairway

The Home.com ecosystem is the flywheel Fairway is building around the loan so your client relationship compounds instead of expiring at closing: Fairway Home Insurance (launched with The Baldwin Group), the Made for Home card (launched nationally in January 2026), and servicing with a recapture-first mindset — when a past client transacts, it comes back to you.

Most lenders think the relationship ends at the closing table. Fairway is building the opposite.

Fairway Home Insurance. Launched with The Baldwin Group, so the homeowner’s insurance conversation stays inside the Fairway relationship instead of walking out the door to a stranger.

Made for Home card. Launched nationally in January 2026 — a reason for the homeowner to keep the Fairway brand in their wallet long after the loan funds.

Servicing with a recapture-first mindset. When your past client refinances, moves, or taps equity, the servicing relationship is built so it comes back to you — not to whoever sent them a postcard.

One brand family. Fairway Home Mortgage, one ecosystem around the homeowner. For the originator, it means every funded loan is the start of a relationship with multiple future transactions in it, and the CRM’s Customer Intelligence is watching your book for every one of them.

Still have a version of this question that's specific to you? Ask it. Holly answers personally, confidentially, usually the same day.

Email HollyDM @holly_mattson_fairway

People who asked this also asked

Related questions

Loan officersWhat CRM does Fairway use?Total Expert. At Fairway it comes with Customer Intelligence — which flags real borrower intent in your database like rate opportunities, equity milestones, credit inquiries, listing activity, and life events — and Brianna, an AI sales assistant that automatically reaches out, engages, schedules appointments on your calendar, and prompts six-month mortgage reviews.Read Holly's answer →Loan officersDoes Fairway provide leads to loan officers?Yes — FairwayLeads. More than 70,000 exclusive leads are generated annually, each assigned to one LO (never pooled or resold), worked by an in-house team before they reach you, and scheduled as appointments on your calendar. The program has set 15,754 appointments with a 74% response rate, and 75% of leads are not yet working with an agent.Read Holly's answer →Loan officersWhat technology does Fairway give loan officers?A five-system stack: your own launch-ready personal website, Navigator (Fairway's proprietary AI layer built on partnerships with Anthropic and OpenAI), Total Expert CRM with automated journeys and an AI sales assistant, branded reporting that generates polished proposals in minutes, and business intelligence on your market, partners, and pipeline.Read Holly's answer →

Browse all 38 questions →

100% confidential — always

Didn’t find your question?

Ask it directly. Email or DM — Holly answers personally, usually the same day, and nobody at your current company will ever know you asked.

Email HollyDM @holly_mattson_fairwayJoin a Virtual Fairway Day