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What technology does Fairway give loan officers?

Answered by Holly Mattson, President of Recruiting · Updated

Holly Mattson President of Recruiting, Fairway

A five-system stack: your own launch-ready personal website, Navigator (Fairway's proprietary AI layer built on partnerships with Anthropic and OpenAI), Total Expert CRM with automated journeys and an AI sales assistant, branded reporting that generates polished proposals in minutes, and business intelligence on your market, partners, and pipeline.

Five systems, one job: remove every hour between you and the next closing.

1. Personal web presence. Your own launch-ready site — brand, calculators, program pages, education hubs — built on a hardened house stack and shipped in days. Strict security headers, zero PII collection, and AI-crawler-ready structure so you show up when a borrower asks ChatGPT or Claude who to call. See will Fairway build me a website.

2. Navigator — the AI layer. Fairway’s proprietary AI, built in-house on partnerships with Anthropic (Claude) and OpenAI (GPT). It works inside your day: pre-approval speed, document analysis, branded reporting, competitive intelligence, and content that sounds like you. See does Fairway use AI.

3. CRM & automation. Total Expert, with automated journeys — birthdays, rate watches, annual reviews — plus Customer Intelligence that flags real borrower intent and Brianna, the AI sales assistant that works leads and books appointments. See what CRM does Fairway use.

4. Branded reporting. Total-cost analyses, refinance proposals, and listing-partner one-pagers that look like a design team made them — generated in minutes, not evenings.

5. Business intelligence. Agent-network dossiers, production analytics, and market data most branches have never seen. Decisions on data, not vibes.

The stack is the engine. The in-house marketing team and Ignite coaching teach you to drive it. And the two-minute video shows it moving.

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Loan officersDoes Fairway use AI?Yes. Fairway has partnerships with both Anthropic (Claude) and OpenAI (GPT), and built Navigator — its own proprietary AI layer — on top of them. Navigator runs in originators' hands today for pre-approval speed, document analysis, branded reporting, competitive intelligence, and content in your voice. The rule: AI augments the loan officer; it never replaces one.Read Holly's answer →Loan officersWhat CRM does Fairway use?Total Expert. At Fairway it comes with Customer Intelligence — which flags real borrower intent in your database like rate opportunities, equity milestones, credit inquiries, listing activity, and life events — and Brianna, an AI sales assistant that automatically reaches out, engages, schedules appointments on your calendar, and prompts six-month mortgage reviews.Read Holly's answer →Loan officersWill Fairway build me a website?Yes. Every originator gets a personal web presence — your own launch-ready site with your brand, payment calculators, program pages, and education hubs — built on Fairway's hardened house stack and shipped in days, not quarters. Strict security headers, self-hosted everything, zero PII collection, and AI-crawler-ready structure so you show up when borrowers ask ChatGPT or Claude who to call.Read Holly's answer →

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